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Fire service release virtual reality video to teach people about road safety

Credit: West Midlands Fire Service

A new virtual reality video, highlighting the dangers faced by pedestrians using mobile phones, has been released by West Midlands Fire Service.

The 360° immersive film, which was filmed in Birmingham, puts the viewer right at the centre of an emergency situation.

The educational tool is being used by the service to teach children and their parents about the dangers of crossing the road whilst using a mobile.

How to view 360° videos:

  • On a desktop computer you can drag around your cursor on the video to view the action from all angles
  • On a mobile device, simply use your finger to move within the action, tilt and turn your device
  • Or slot your smartphone into a Google Cardboard viewer
Credit: West Midlands Fire Service

Watch Commander, Paul Bayliss said, "We’re always looking to find new and engaging ways of sharing road safety advice.

"We’re hoping that 360° virtual reality will really grab people’s imagination and hammer home the importance of giving road safety your full attention.

If ‘Impact 360’ stops just one person being injured or killed, it will have helped us in making the West Midlands safer, stronger and healthier.”

The video was filmed in Sheldon by Spark Media and has been launched on the West Midlands Fire Service Facebook page.

A fully interactive version, which includes questions about road safety, has also been produced for use at schools, colleges and events.

Credit: West Midlands Fire Service