Thousands are expected at the War Memorial Park in Coventry for a packed day of live music and entertainment.
Dance music star Example is set to deliver an energetic performance when he headlines the Godiva festival this evening.
Organisers are expecting big numbers, last year more than 148,000 revellers enjoyed the festivities over thee days.
The festival is thought to be the largest free family music festival in the country.
A spectacle is also being planned as part of efforts to drum up support for Coventry's bid to be crowned the UK City of Culture in 2021.