Advertisement

  1. ITV Report

Lincoln boosted in bid to attract US visitors

It is hoped American visitors will be attracted by landmarks like Lincoln Cathedral. Photo: Visit Lincoln.

Lincoln has been awarded a £1million grant in a bid to encourage more US tourists to visit.

It is one of 12 historic cities to secure one of the grants from the Discover England Fund for the innovative new project promoting regional England.

The money is aimed at bringing Lincoln's history to life by telling its stories using "enhanced augmented reality" and creating itineraries that link it to 11 other cities by rail.

The Discover England Fund is administered by Visit England and aims to ensure that England stays competitive in the global tourism industry.

''This is a major investment which uses cutting-edge technology to attract international visitors to Lincoln and other leading historic cities.

Heritage is a huge draw for US visitors to England. The project names as 'The Collection' will enable Lincoln to share our amazing stories through digital technology and will bring the city wider exposure to this important international market.''

– LYDIA RUSLING, HEAD OF VISIT LINCOLN.

''The calibre of submissions reflects the innovation in product development thriving across the country's tourism landscape.

The successful projects will boost international and domestic visitor growth creating a step-change in the industry and spreading the economic benefits of tourism across England.''

– SALLY BALCOMBE, CHIEF EXECUTIVE OF VISIT ENGLAND