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University student watching Love Island for degree

Ratings for the series hit record levels for ITV2 this year. Photo: ITV

Love Island isn't quite over for everyone - one Birmingham City University student is getting ready to study the show as part of her degree.

School of Media student Vicky Squires will be watching series two and three of the hit ITV2 dating reality show, with the aim of looking at how it might influence the behaviour of young viewing audiences.

The show features hopeful singletons moving in to a villa together for weeks over summer in a bid to find love. This year's series has been a ratings winner for ITV2, with an average of 3.6 million viewers tuning at the end of last month to watch Dani Dyer and Jack Fincham crowned the winners.

Vicky's study will concentrate on confrontational arguments between the cast members and acts of rebellion.

Student Vicky Squires Credit: Birmingham City University

Vicky, who's 20, chose to study ‘Love Island’ as part of her final-year dissertation project.

“I hope that my research will help others by highlighting how reality television influences the behaviour of others and just how powerful this can be, especially for younger audiences who might think that behaving in a similar manner will make them ‘cool’ and ‘popular’”.

“I chose to focus on ‘Love Island’ as the programme has massively grown in popularity and it’s also now like a small empire of its own, not only on the television but online and in stores with tonnes of merchandise inspired by the show.”

– Vicky Squires