Kate McCann, the mother of missing Madeleine McCann is launching a nationwide campaign to find missing people.
The campaign will feature appeals in major cities like London, Birmingham and Manchester, where a network of billboards will publicise the cases of individuals.
They will include details of individual missing people, with the hope that they will create awareness on a new call for sightings.
– Kate McCann, Ambassador for the charity Missing People
"When your child goes missing you want the whole world to stop and join the search.
"More than 250,000 people are reported missing each year in the UK - worryingly they could fill the Olympic Stadium three times over.
"Thankfully, campaigns like this can play a vital part in the search."
Kate McCann, has welcomed the launch of two initiatives to help find missing children.
Tonight she attended a Downing Street reception to mark the introduction of a new Europe-wide hotline and the relaunch of an official website with information about Britain's missing children.
She said that the 116000 missing children phone number was a "lifeline" for families like hers.
ITV's Cordelia Kretzschmar reports from the Costa del Sol in Spain after Portuguese police pass on details of a sighting there of a girl matching Madeleine McCann's description.
The report says she was with a German family and appeared groggy and didn't look like the German family she arrived with.
The German family added another child to their booking on the day they arrived and the registration plate of their car did not match its make or model.
These suspicions were reported by a witness to the Portuguese police at the time - just days after Madeleine's disappearance.
As Madeleine approaches her ninth birthday, this is appears to be a fresh, new lead in the case.
ITV Granda's Andy Bonner reports.
ITV Central correspondent Gareth Owen reports from Portugal on life in the Algarve town where Madeleine McCann disappeared in 2007.
Police believe the three-year old girl from Rothley in Leicestershire was abducted from a holiday apartment in Portugal in 2007. Her parents told ITV they're convinced their she is still alive, but no trace of her has ever been found.
Despite numerous suspected sightings, and hundreds of witness statements, no trace of Madeleine ever been found. But on the eve of the 5th anniversary Kate and Gerry McCann say they're confident that Portuguese authorities will reopen their investigation. Jane Hesketh reports.
Charlotte Grant reports on how Kate and Gerry McCann say they have new hope on finding their daughter Madeleine.