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There have been calls today for more money to tackle dementia in the Midlands.
Patients and family members joined health workers for a national conference organised by a Leicester charity.
In an increasingly expanding, ageing population, dementia cases are expected to rise sharply.
More than 60,000 suffer from the disease in our region. That figure is expected to rise to 85,000.
Families at the conference today said there needs to be better support for carers as well as those living with the condition.
The Leivers Court care home in Arnold, Nottingham where the social area has been transformed into a street scene from the past.The old fashioned setting, featuring a Lyon's Tea Shop, a beautyparlour and corner shop.
It's said to be re-assuring to residents with dementia, allowing them to reminisce.
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Delegates at a national dementia conference in Nottingham were in tears during a speech about caring for someone with Alzheimer's.