Retail Sales Figures

The value of retail sales only rose by 1.5 % over the Christmas period - ITV Central heads to Dudley to find out why.

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Gloomy festive season for high street shops

It was a pretty gloomy festive season for many high street shops. Retail figures released today show only a 1.5% rise in sales in the run-up to Christmas, which is under the rate of inflation.

Last year Dudley had one of the highest number of empty shops in the country, but the Chamber of Commerce says retailers are now fighting back.

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Shops in Dudley could be at risk after poor Christmas trading

Dudley High Street Credit: ITV Central News

The value of retail sales only rose by 1.5 % over the Christmas period, which is under the rate of inflation. There's concern it could mean more businesses having to close in town centres like Dudley which already has many empty shops.

But Derbyshire and Nottinghamshire Chamber of Commerce says retailers are fighting back with innovative tactics to draw in customers.

Shopping centres need to be more attractive

President of the Black Country Chamber of Commerce, Paul Bennett has told ITV Central shops need to innovate to compete with the internet.

Retail sales did rise over the Christmas period, but only by 1.5%, which is under the rate of inflation.

Mr Bennett says shopping centres need to be a more attractive experience to rival online.

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