Jaguar Land Rover's latest car went on sale today and they describe it as the most important car the company has launched.
In an exclusive interview with our Business Correspondent, Mark Gough, the boss of the firm in the UK revealed the firm wants to make smaller cars for the mass market.
Jeremy Hicks, Managing Director, Jaguar Land Rover UK, has told ITV News Central that JLR are the first company in the world to produce an all aluminium SUV (sport utility vehicle).
Jaguar Land Rover launches its new Range Rover today, the company's most expensive luxury Range Rover at over £100,000. It has confirmed it is looking at bringing out smaller models to move it into the mass car production market.
The new Range Rover is made at Jaguar Land Rover's plant at Lode Lane in Solihull. The company recently announced it's going to take on 800 more people there.
It is thought more jobs may be announced in the next 12 months to build more cars as demand increases.
Some dealers have already sold their allocation for the next 12 months.