Kings Heath Fire latest

Firefighters are dealing with a blaze at a shop on Kings Heath High Street in Birmingham.

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Cash Converters advice to customers after shop fire

Cash Converters' Chief Executive has issued this statement offering advice to customers affected by the fire which destroyed its store in Kings Heath in Birmingham on Wednesday 27 March.

"Investigations are currently being carried out by the Fire and Rescue Service and we are working closely with them to understand the cause of the fire.

“We will be able to offer detailed advice to customers , who may have items on hold in the store, when we are in a position to understand the true extent of the damage.

In the meantime, they can contact 0121 444 3445 and a member of the team will be available to help.”

– David Patrick, Chief Executive at Cash Converters

Photos show birds-eye view of Kings Heath fire

The view form the top of an aerial ladder showing the damage to the Cash Converters store in Kings Heath Credit: Twitter: @bournbrookblue

Officers from West Midlands Fire Service have posted birds-eye view photos of the damage caused to a former ballroom in Kings Heath in Birmingham where The Beatles once played.

The pictures taken from the top of an aerial ladder show the building almost completely destroyed.

A view of York Road closed off during the operation to put out the blaze at the former Ritz Ballroom Credit: Twitter: @bournbrookblue

It had been turned into a Cash Converters store, and the fire was reported at 5:00am on Wednesday 27 March.

York Road remains closed today while investigations into the cause of the blaze take place.

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Building collapses after fire in Kings Heath

Firefighters damping down at the scene on Kings Heath High Street Credit: ITV News Central

Firefighters have told ITV News Central a large part of the Cash Converters building on Kings Heath High Street has collapsed following a fire this morning.

They received a 999 call at 5.02am to reports of smoke coming from the building. Police are investigating the cause but say they are treating the fire as suspicious.

Plaque outside Cash Converters in Kings Heath, Birmingham Credit: ITV News Central

The building on York Road is the former Ritz Ballroom that hosted the likes of The Beatles, Pink Flloyd and the Rolling Stones.

The Beatles who once played the Ritz Ballroom in Kings Heath Credit: PA

Fire in Kings Heath being treated as suspicious

Firefighters remain at the scene on Kings Heath High Street Credit: ITV News Central

Police have confirmed they are treating a fire at a shop on Kings Heath High Street as suspicious.

Smoke covers High Street in Kings Heath Credit: ITV News Central

The road will remain closed for the rest of the day after firefighters were called out just after 5am this morning.

The Cash Converters shop has been destroyed in the blaze. Nobody has been injured.

Firefighters tackle plaze at Cash Converters in Kings Heath Credit: ITV News Central

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Fire destroys Cash Converters in Kings Heath

Firefighters damping down at the scene on Kings Heath High Street Credit: ITV News Central

Firefighters are damping down after a fire broke out at the Cash Converters store on Kings Heath High Street in Birmingham.

West Midlands Fire Service confirmed they were in attendance at the blaze shortly after 6am this morning. The road remains closed between York Road and Heathfield Road/Silver Street.

National Express West Midlands has diverted the number 35 and 50 bus services.

Fire in Kings Heath, Birmingham

Firefighters tackle plaze at Cash Converters in Kings Heath Credit: West Midlands Fire Service

Police are urging motorists to avoid Kings Heath High Street in Birmingham because of a fire at Cash Converters. West Midlands Police have told ITV Central the road is likely to remain closed between York Road and Silver Street for much of the morning.

Diversions are in place down Institute Road.

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