Jessops reopens in Birmingham

Dragons' Den star Peter Jones has today chosen Birmingham as one of the first cities to relaunch camera retailer Jessops.

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Jessops Birmingham reopen for business

Jessops has reopened in Birmingham city centre this morning Credit: ITV News Central

Birmingham has been chosen as one of the first cities to relaunch the camera chain store Jessops.

Dragons' Den star and businessman Peter Jones bought the brand and certain assets after the Leicester based firm went bust at the start of the year.

Also reopening today is the branch on London's Oxford Street.

This weekend four more stores will start trading again in Manchester, High Wycombe, Aberdeen and St Albans, with 30 more planned to re-open throughout April.

Peter Jones: 'Jessops' image is everything'

Speaking about today's relaunch of camera chain Jessops, new Chief Executive Peter Jones said:

"I believe Jessops is an iconic British brand which can lead the retail resurgence on Britain's high streets, powered by new innovations and world-leading, expert staff.

"Image is everything, and even in the mobile and tablet era, there's no substitute for a quality camera when it comes to taking the perfect picture."

– Peter Jones, Chairman & Chief Executive Jessops

Thirty more Jessops stores planned across the country

Thirty more Jessops stores are due to re-open across the country as part of a £4 million investment by tycoon and TV personality Peter Jones.

The Dragons' Den star bought the brand and certain assets after the Leicester-based camera retailer collapsed in January.

Stores have reopened in Birmingham and also in London's Oxford Street today.It was the first high profile retailer to go into administration this year.

It is not yet clear where the stores will be - but the store's new website will go live at midday.

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