When it comes to attention grabbing ways to raise money for charity you need all the right ingredients and that is what we got in Birmingham today.
It consisted of a pink Rolls Royce, a member of Take That and lots of screaming fans. Lucy Kite can tell us more.
Four celebrities including Take That's Gary Barlow, will be arriving at Birmingham today as part of a cross-country charity event.
The X-Factor judge will be joined by Chris Evans, Professor Brian Cox and James May. They'll be arriving at the NEC, car park N1, in a pink Rolls Royce. They're expected to arrive at 4pm.
The event will see the self-styled Fab 4 drive from John O'Groats to Land's End in a bid to raise over £1m for Breast Cancer Care.
Gary Barlow, Chris Evans, James May and Brian Cox will drive through the Midlands today in a pink Rolls Royce raising money for Breast Cancer Care.
The challenge will see them driving from Land's End to John O'Groats in a bespoke pink Rolls Royce Ghost.
They want to try and raise £1 million in 24 hours.
The four celebrities will stop off in Birmingham as part of their trip to meet breast cancer sufferers from the Midlands.