Nicolites, the company that will sponsor Birmingham City Football Club next season, say they their products target adults and not children.
The club will also work with the charity Help Harry Help Others. The logo of the charity will be carried on the junior, infant and baby shirts.
– Nikhil Nathwani, Nicolites
We are keen to ensure that our products are in no way targeting young children. Our products are for adults that already smoke, who are looking for a tobacco free alternative. As a result we are delighted to be able to donate the space to the charity in order to promote all its good work helping young people and families hit by the disease."
Birmingham City have confirmed that electronic cigarette company Nicolite will be the club's principal partner and shirt sponsor for the 2013/14 season.
Help Harry Help Others will have their logo on the front of all infant, junior, baby and Blues Academy kits.