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Dr Charlotte Macdonald, curator at Twycross Zoo said Louis' the chimp's long-time companion Choppers is "doing well" since his death.
She said Choppers "will be monitored closely" over the next few of weeks by the animal team, and introduced to other chimps in the near future.
Dr Macdonald said: "Although gone, Louis will never be forgotten; he will always be a member of our Twycross Zoo chimp family."
Louis was the star of the PG Tips adverts, even appearing as 007 in one of the ads.
The chimp who starred as 007 in the 1980s PG Tips advert has died, Twycross Zoo said.
Sharon Redrobe, Zoological Director at the zoo, said: "Over the decades millions of people would have visited Louis, so we hope people will join us in reliving old memories with him and take home some new ones of our other animals too."
The curator at Twycross Zoo said said Louis, the PG Tips chimp, was a "favourite of everyone." Dr Charlotte Macdonald said:
Twycross Zoo have announced that Louis, one of the original PG Tips chimps has died, following a short illness.
The zoo said it was "saddened" at the death of the 37-year-old chimp, who starred as 007 amongst other characters, in the adverts.