Bosses at Marketing Birmingham said their winning economic tactic has been to target growing sectors and showcasing what the city and surrounding areas have to offer.
Chief executive Neil Rami spoke out after Greater Birmingham and Solihull came in the top three regions for attracting foreign investment in the past year.
While foreign investment into Europe fell by more than 40% last year, Greater Birmingham has bucked the trend with job and project numbers rising significantly. Our strategy to be focused on promoting the area's offer to investors in the sectors and international markets where we have existing and growing strengths, is clearly delivering.
Attracting the interest of investors in this marketplace relies heavily on partnership working and creating a strong sales team. We now have a strong network in place that is ensuring Birmingham is securing much needed local jobs.