'Lad Mag' protest in Birmingham

Campaigners who want to see the removal of ‘Lad mags’ are due to stage a protest in Birmingham today.

Anti-lads mags protest in Birmingham

A protest against 'lads mags' is taking place in Birmingham,

The campaign, called 'Lose the Lads Mags' has been set up by a group called UK Feminists.

The group says that the publications are 'sexist' and 'harmful'.

The demo is taking place outside Tesco on New Street Credit: ITV News Central
Campaigners want a ban on magazines like 'Zoo' and 'Nuts' Credit: ITV News Central

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Tesco to make changes to 'Lad Mag' retailing

We have had in-depth conversations with our customers about this issue, and we are putting new measures in place based on what they have told us they want. We have listened carefully to the concerns raised by the campaign groups, but our priority is to make sure we meet our customers’ needs and expectations.

To do that, we have secured agreement from the publishers of Zoo, Nuts and Front that their magazine covers will be more modest from now on and the publishers of Bizarre will now supply the magazine in a bag. We are restricting the sale of these magazines to people over the age of 18, to reassure parents who do not want their children to be able to purchase these titles. And we will ensure these titles are always placed on the back tier of the magazine shelves, so that the cover is obscured with only the title visible.

– Tesco statement

Protest against 'Lad Mags' in Birmingham

Campaigners who want to see the removal of ‘Lad mags’ are due to stage a protest in Birmingham today.

The ‘Lose the Lad Mags’ campaign has been set up by UK Feminists and is supported by the Women’s Networking Hub. They are calling on retailers to stop selling the “sexist and harmful” publications.

They have planned to campaign outside the Tesco store on New Street, as the company is the UK’s biggest retailer.