TOWIE star opens pop-up shop

‘The Only Way is Essex’ star, Lydia Bright, has opened a pop-up shop in Redditch.

TOWIE star's pop-up store is opened in Redditch

Star of 'The Only Way is Essex', Lydia Bright, has opened a pop-up shop in Redditch today.

Lydia Bright at the opening of her Redditch store Credit: ITV News Central

On opening the store, which will be in Redditch for the rest of the week, she said: "We are touring the biggest and most important cities in the UK, and Redditch is one of them."

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TOWIE star 'delighted' to open Redditch pop-up store

Both Georgia and myself are delighted about coming to Redditch. We have visited a number of times and feel it is the perfect location for our Bella Sorella pop-up store. The vintage inspired trend has grown from strength to strength over recent years, and having walked around Redditch we can see that shoppers are on the ball with this.

Our visit to Kingfisher will also be a first for my own clothing brand which has not been stocked in the West Midlands yet. I can't wait to premiere my designs at the Centre.

– Lydia Bright, owner of Bella Sorella store and star of TOWIE

TOWIE comes to Redditch with pop-up shop

‘The Only Way is Essex’ star, Lydia Bright, is opening a pop-up shop in Redditch today.

Lydia Bright is opening a pop-up store in Redditch Credit: Sophie Duval/EMPICS Entertainment

Alongside her sister, Georgia, the family duo have revamped a unit in the Kingfisher Shopping Centre to sell their range of vintage clothes, usually stocked in their ‘Bella Sorella’ store in Essex.

The store was was named among the 100 Best Independent Retailers in the Drapers Awards, and the pop-up version is to be open in Redditch until the end of the week.