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Villa fans have spoken of their delight at learning Prince William plans to bring his young son up to support the Midland club.
Supporters heading to today's home game against Everton told ITV News Central that they think it will be good for the club - with one even claiming it made Aston Villa the official club of the UK.
Prince William's ambition to persuade his son George to follow Aston Villa could see the future King join a powerful set of supporters of the Midlands team.
Latest ITV News reports
The Duke of Cambridge has vowed to take Prince George to watch his beloved football team, Aston Villa, at Villa Park in the future.