Jaguar announce Beckham as new ambassador

Football star to front a marketing campaign in China

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Beckham announced as new Jaguar ambassador

David Beckham will market Jaguar in China Credit: GASTON DE CARDENAS/EFE/Press Association Images

British sporting icon David Beckham has joined Jaguar as a brand ambassador. He'll be marketing the car in a series of print and TV adverts for China.

Bob Grace, Jaguar Land Rover China Managing Director, said:

"We are absolutely thrilled that David will be an ambassador for Jaguar in China. David Beckham is a Briton whose achievements mean he has global popularity and he is someone who embodies contemporary British style and sophistication.

"He is a truly modern, British individual with a genuine passion for design, innovation, performance and driving.”

David’s role will initially see him feature alongside the new Jaguar F-TYPE Coupé. The former footballer said:

"It’s an honour to support a brand with such an amazing heritage and I look forward to being part of Jaguar’s exciting future in China.”

The company said Beckham's role would see him feature in many Jaguar campaigns in the coming years including adverts for the Jaguar XJ, a saloon manufactured at the company's factory in Castle Bromwich in Solihull.

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