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What the 'Pudsey effect' survey found

These are the results of the survey by the Kennel Club, which says dogs are becoming more talented thanks to Ashley & Pudsey from Wellingborough, who won Britain's Got Talent in 2012.

  • 32% say Ashley & Pudsey's success has encouraged them to train their dogs
  • 54% spent up to 5 hours a week training their dogs
  • 81% taught basic obedience
  • 31% taught dogs to fetch newspapers and slippers around the house
  • 15% taught agility

Some dogs are being trained to tackle basic obstacles, dancing to music or even riding a surf or skateboard.

More than 1000 people took part in the research commissioned by the Kennel Club.


Kennel Club: teaching dogs tricks is good for them

The secretary of the Kennel Club is pleased the "Pudsey Effect" is encouraging dog owners to teach their pets new tricks.

"It is great to see the so-called 'Pudsey effect' motivating people to teach their dogs tricks and take part in dog sports and leisure activities. It is a perfect way for dog and owner to bond and have fun in the process."

– Caroline Kisko, The Kennel Club

Dogs becoming more talented thanks to 'Pudsey effect'

Ashleigh Butler with Pudsey at his autobiography launch last year Credit: PA

Dogs are becoming more talented thanks to Ashleigh Butler & Pudsey, the 2012 winners of Britain's Got Talent from Northamptonshire, according to a survey by the Kennel Club.

Nearly a third of dogs owners said they'd been encouraged to train their pets to do tricks after Ashleigh & Pudsey from Wellingborough won last year's ITV talent show.

Members of the Kennel Club were asked as part of the launch of the Crufts Factor competition, which takes place at the NEC in Birmingham between the 7-10 March.


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