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Aston Martin unveils £2,000 luxury pram

The luxury car maker Aston Martin has unveiled its latest model - a £2,000 pram made in partnership with Silver Cross.

The two companies claim the Aston Martin Edition of the Silver Cross Surf is "designed to perfection with every detail considered", down to the leather which is an exact match to that used in the cars.

The Silver Cross Surf - Aston Martin Edition pram. Credit: Silver Cross handout

Aston Martin touches include the Alcantara lined seat pad - a high quality and expensive suede manufactured in Italy - to the super soft leather-trimmed handle and bumper bar.

The design of the aluminium alloy wheels are based on the Aston Martin One-77, which retails for £1.2 million.

The pram bears the famous Aston Martin logo. Credit: Silver Cross handout

Each pram will come with its own certificate of authenticity and an engraved brushed chrome plaque to confirm that it is one of a limited edition.

Only 800 of the prams are to be made and they will be sold exclusively at Harrods from April.


Aston Martin workers celebrate 100 years of the luxury car maker

Silver Aston Martin DB9 Credit: ITV Central

Workers at Aston Martin's headquarters in Warwickshire have spoken of their pride as the company celebrates its centenary. A plaque is being unveiled in London this afternoon to mark where the firm started out.

It is at Gaydon where the firm has settled for the last ten years, and where its cars are made.

The Aston Martin plant in Gaydon, Warwickshire Credit: ITV Central

Bal Choda, who is a Project Engineer at Gaydon said:

"It is a wonderful day for the company. There is a lot of excitement among employees as a hundred years obviously doesn't come very often. It's fantastic to be part of the business at this exciting time."

Alan Vincent who works in the plant's paint shop said: "Everyone is buzzing. What a landmark."


Aston Martin chairman 'delighted' at new investment

The car firm's chairman, David Richards, said:

"I am delighted that Investindustrial has decided to become a major investor in Aston Martin. With the support of the Investment Dar, we have made substantial progress over the past five years in laying the foundations for success as one of the world's leading luxury sports car manufacturers."

– David Richards, chairman

Andrea C Bonomi, senior principal at Investindustrial, said:

"We are delighted to form part of this iconic global, but quintessentially British, brand."

Aston Martin said it planned to invest half a billion pounds in new products and technology over the next five years.

£150 million investment in Aston Martin

Warwickshire-based car maker Aston Martin has announced that a new shareholder is going to invest £150 million in the firm, taking a stake of 37.5%.

European investment group Investindustrial will become a major shareholder in the business, based in Gaydon.

Aston Martin said it was also receiving support from Kuwaiti group Investment Dar.

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