The luxury car maker Aston Martin has unveiled its latest model - a £2,000 pram made in partnership with Silver Cross.
The two companies claim the Aston Martin Edition of the Silver Cross Surf is "designed to perfection with every detail considered", down to the leather which is an exact match to that used in the cars.
Aston Martin touches include the Alcantara lined seat pad - a high quality and expensive suede manufactured in Italy - to the super soft leather-trimmed handle and bumper bar.
The design of the aluminium alloy wheels are based on the Aston Martin One-77, which retails for £1.2 million.
Each pram will come with its own certificate of authenticity and an engraved brushed chrome plaque to confirm that it is one of a limited edition.
Only 800 of the prams are to be made and they will be sold exclusively at Harrods from April.
Aston Martin has been celebrating its 100th birthday. It was on this day a century ago, that two engineers set up a company which would go on to become one of the world's most iconic motoring brands.
These days the firm is based here in the Midlands, but it all began in quiet London street, as John Willats now reports
Aston Martin, which has its Head Quarters and build its cars in Gaydon, Warwickshire is celebrating its 100 year anniversary.Read the full story ›
Aston Martin is celebrating its 100 year anniversary.
Workers at their plant in Gaydon, Warwickshire, where the cars are made, are enjoying the atmosphere there today.
Workers at Aston Martin's headquarters in Warwickshire have spoken of their pride as the company celebrates its centenary. A plaque is being unveiled in London this afternoon to mark where the firm started out.
It is at Gaydon where the firm has settled for the last ten years, and where its cars are made.
Bal Choda, who is a Project Engineer at Gaydon said:
"It is a wonderful day for the company. There is a lot of excitement among employees as a hundred years obviously doesn't come very often. It's fantastic to be part of the business at this exciting time."
Alan Vincent who works in the plant's paint shop said: "Everyone is buzzing. What a landmark."
Luxury car-makers Aston Martin are celebrating their 100th anniversary today.
The Warwickshire-based Aston Martin car is an iconic part of British culture, and has long been the car of choice for James Bond.
The car firm's chairman, David Richards, said:
"I am delighted that Investindustrial has decided to become a major investor in Aston Martin. With the support of the Investment Dar, we have made substantial progress over the past five years in laying the foundations for success as one of the world's leading luxury sports car manufacturers."
Andrea C Bonomi, senior principal at Investindustrial, said:
"We are delighted to form part of this iconic global, but quintessentially British, brand."
Aston Martin said it planned to invest half a billion pounds in new products and technology over the next five years.
Warwickshire-based car maker Aston Martin has announced that a new shareholder is going to invest £150 million in the firm, taking a stake of 37.5%.
European investment group Investindustrial will become a major shareholder in the business, based in Gaydon.
Aston Martin said it was also receiving support from Kuwaiti group Investment Dar.
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Warwickshire based Aston Martin have confirmed that they will be taking part in Le Mans in June.Read the full story ›