More than two million shoppers have visited Birmingham city centre in the penultimate week before Christmas.
Despite the national footfall being low, Retail Birmingham have found that here there is 9.2 per cent more people shopping than the national average.
The figures show an increase on last year which was 7.4 per cent above the national average.
In the first week of December The Bullring shopping centre reported over one million customers taking to the shops in the festive spirit, and they are expecting a high volume of shoppers this week with only days to go.
The Frankfurt Christmas Market has also attracted 40,000 visitors, with the market becoming considerably bigger over the twelve years it has visited the city.