33% boost in business for local butchers following horsemeat scandal
Local butchers in the West Midlands have reported a boost in business by as much as 33% following the horsemeat scandal.
Charlotte Grant reports.
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A rise in number of women butchers
As part of National Butchers Week ITV News Central has been talking to staff at Walter Smith butchers. They have 17 stores across the region.
They are reporting a significant increase in the number of customers coming into their stores, which they attribute to the horsemeat scandal.
Women butchers are now also a key part of their business.
Teressa Malsbury explains that women butchers are more involved now than they ever were before.
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Butcher: 'You get what you pay for'
Robert Jones is the Director of Walter Smiths butchers. They have 17 shops across the region.
He says that the recent horsemeat scandal has driven more customers into his shops and that people have now been made aware of the benefits of a local butcher.
National Butchers Week celebrates an increase in customers
Today is the start of National Butchers Week. It comes at a time when more people are turning to their local butcher for their meat, following the horsemeat scandal.
Walter Smiths Butchers are a Midlands based chain with 17 shops across the region.
They have reported, in some areas, an increase of 33% in the number of customer visiting their butchers since the horsemeat scare.
National Butchers Week also celebrates more women taking up the trade.
Midlands butchers see trade hike amid horsemeat scandal
Butchers in the Midlands are benefiting from the horsemeat scandal as customers source food from more 'trusted providers'.
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