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'Many' workers have expressed an interest in voluntary redundancies at Cadbury's Bournville plant, as part of plans to secure manufacturing at the site for the next 25 years.
Tony Bilsborough, from Mondelez International which owns Cadbury, told ITV News: "From the beginning we were very clear that to secure this £75m investment in Bournville, and therefore the next generation of manufacturing here, that this site would need to become more cost competitive.
"Both sides agreed that this would mean fewer people working here in Bournville in the future but our preference was always to secure that through voluntary redundancies if at all possible.
"We've had consultations with the workforce and many have expressed an interest in voluntary redundancy."
Unite has confirmed that 205 people are being made redundant at Cadbury in Birmingham, as part of a £75 million investment in the factory.Read the full story ›
The Unite union has confirmed that 205 workers at Cadbury in Birmingham will be made redundant.
Unite confirm 205 redundancies at Cadbury in Birmingham. All voluntary. Part of agreement for £75m investment in new equipment.
The redundancies are part of plans by Cadbury's owner, Mondelez International, to modernise the plant in Bournville, as our Business Correspondent Mark Gough reports:
Cadbury plant in Birmingham will be modernised - securing its future for many years. Production lines - some 30 years old cut from 6 to 4.
Cadbury plant needed modernising to compete against factories in the rest of Europe for work to produce chocolate for Mondelez.
We are pleased that the consultation with colleagues and their representatives is progressing in a positive and constructive manner.
From the outset, we have been clear that, to secure the £75 million investment and therefore the next generation of manufacturing here, Bournville will need to become cost competitive.
During consultation, we agreed that this would mean fewer people working in Bournville in the future than there are today.
Our preference is always to look for voluntary redundancies to achieve any reductions.
Through conversations with our workforce, a number of employees have asked for voluntary redundancy, indicating that we should be able to achieve the necessary reductions through a voluntary approach.
More than 200 jobs are to go at Cadbury in a move the company says will safeguard production at Bournville for the next 25 years, according to reports.
It will see long serving members of staff receiving payoffs of more than £100,000.
Cadbury say none of the job losses will be compulsory.
Cadbury says its plant in Birmingham has to "change the way it works" following reports hundreds of jobs will be cut.
The union, Unite, claims hundreds of jobs will go at the plant in Bournville.
It follows plans by the owner, Mondelez International, to spend £75m replacing machinery at the factory to increase productivity.
Our production costs are double those of sister factories in Western Europe and we have to change the way we work to create a modern, flexible, competitive factory.
This change, plus our investment, will secure manufacturing at Bournville for the next generation.”