The number of apprentices in the Midlands has increased by more than ten per cent in the last year, according to the National Apprenticeship Service.
Mondelez, which owns Cadbury's, is one employer in the Midlands investing in apprenticeship schemes. It's predicted within ten years, the number of apprentices will rise by 85 per cent, which the government says will help rebuild the economy.
Birmingham-based confectioners Cadbury has insisted it is not trying to trademark "50 shades" of purple after coming under fire from a Church of England bishop over rights to use the colour.
The company said its victory in a dispute with rival Nestle over purple packaging did not amount to a bid to copyright all shades of purple - but merely to protect the Cadbury purple associated with its milk chocolate.
"We are not seeking to trademark 50 shades of purple, it is about making sure that the consumer is not confused into thinking this is a Cadbury product - that is the nature of a trademark," a spokesman for Cadbury said.
Cadbury chocolate has won a court battle to have exclusive rights to use the colour purple in its dairy milk packaging.
Nestle has been trying to stop the chocolate maker from obtaining the exclusive rights since 2008.
Cadbury claimed an exclusive right to package its products in a shade of purple known as Pantone 2685C, which it argued had acquired a distinctive character since it first wrapped a bar of Cadbury's Dairy Milk in 1914.
The Swiss confectioner Nestle challenged the trade mark application before a Registra of Trade Marks and tried to sue in the High Court in London.
Nestle claimed that purple was not a registrable colour.
Judge Birss said the Registrar had accepted that the familiar shade of purple had become linked with Cadbury's chocolate in the public mind for more than 90 years.
He also ruled that colours are, as a matter of law, "capable of being signs."