Jaguar Land Rover is on the verge of a major deal into the world's biggest market with the plan of building a car plant near Shanghai in China.
Mark Gough reports.
Jaguar Land Rover will soon start building cars in China to meet demand in its fastest-growing market. The company sold more than fifty thousand cars there this year, but heavy importation taxes make them expensive.
Soon, 100,000 cars will roll off the production line in China, but Jaguar Land Rover has always stressed this is to meet extra demand and production will not be shifted from its factories in the Midlands.
In a statement today JLR confirmed the partnership with China:
Jaguar Landrover has been given approval by the Chinese Government to build cars in China as early as 2014.
In a joint venture with Cherry Automobile Jaguar Land Rover will build 30,000 Jaguars, 43,000 Range Rover Evoques and 34,000 Freelanders.