Thousands of people packed out Birmingham's Arcadian Centre today, to join in with Chinese New Year celebrations.
The event is organised by the Birmingham Chinese Festival Committee. On average, the day normally sees around 30,000 people attend the free event.
Last year's festival saw sunshine, whereas it has been a damp afternoon in Birmingham this year. Nevertheless, revellers amalgamated into one of the city's most cultural quarters to usher in the Year of the Snake.
A traditional Chinese dragon entertained the crowd this afternoon.
Micro-brewers in the East Midlands are working with the University of Nottingham to develop bottled beers which can be sold to China and South East Asia.
Small breweries have an advantage in the export market because they pay less tax than larger producers. China is the world's largest beer market.
Jaguar Land Rover is on the verge of a major deal into the world's biggest market with the plan of building a car plant near Shanghai in China.
Mark Gough reports.
Jaguar Land Rover will soon start building cars in China to meet demand in its fastest-growing market. The company sold more than fifty thousand cars there this year, but heavy importation taxes make them expensive.
Soon, 100,000 cars will roll off the production line in China, but Jaguar Land Rover has always stressed this is to meet extra demand and production will not be shifted from its factories in the Midlands.
In a statement today JLR confirmed the partnership with China:
Jaguar Landrover has been given approval by the Chinese Government to build cars in China as early as 2014.
In a joint venture with Cherry Automobile Jaguar Land Rover will build 30,000 Jaguars, 43,000 Range Rover Evoques and 34,000 Freelanders.
Reports in China suggest that West Midlands-based Jaguar Land Rover's $1.9 billion (£1.2 billion) venture with Chinese automaker Chery has gained approval from the National Development and Reform Commission.
JLR, which has factories in Castle Bromwich and Solihull, and Chery will build a new plant in Changshu (100km from Shanghai) which will produce 130,000 vehicles a year.
Jaguar Land Rover has recorded pre-tax profits of £1.5billion for the year to the end of March.
The Midlands-based manufacturer says nearly one in five of the cars sold are in China.
The company, which is owned by Indian company, Tata Motors believe sales were boosted by strong demand for its Range Rover Evoque.
Officers from Northamptonshire police who travelled to China in the hunt for murder suspect Anxiang Du have returned back to England. The Ding family were killed at their home in Wooton in April last year.