The Broadmarsh and the Victoria shopping centres in Nottingham have experienced a high footfall of customers during the winter sales period, according to Adam Tamsett, from the Broadmarsh Centre.
The centres have seen four million people through the doors during the sales, with the most popular items being electronic goods and onesies.
ITV News Central rounds up how our region's shopping centres have fared over the Christmas period.Read the full story ›
Hundreds of thousands of bargain hunters have swarmed into shopping centres across the region today as the annual post-Christmas sales got into swing.
At Highcross Shopping Centre in Leicester, bosses reported one of their most successful Christmas seasons on record, with 80,000 shoppers predicted to descend on the centre to bag a bargain.
That is up four per cent on last year.
Centre general manager Jo Tallack said they were on track for a 2.5 per cent sales growth for Boxing Day alone, as shoppers had been queuing since before 5am to be among the first to raid the racks.
Meanwhile in Birmingham, the Bullring was braced for an estimated 200,000 eager shoppers - with almost 2,000 already lining up outside the doors from half past midnight for the popular Next sale.
A further 150,000 people are expected to hit day two of the sales tomorrow.
In Nottingham, more than 100,000 shoppers were expected to hit both the Victoria Centre and the Broadmarsh Centre on the hunt for cut-price clothing.
The Next sale was a major focal point again, with around 3,000 people queuing from 1am ahead of the 6am opening time.
Hoards of shoppers queued from the early hours to race through the doors of Leicester's Highcross Shopping Centre to bag a Boxing Day bargain.
As the sales began, hundreds of people armed themselves with plastic bags, trollies and buggies and raced through the doors when they opened at 6am.
One mother piled her baby's buggy so high with cut-price clothing from Next that her child could only just be seen through the mound.
And others appeared to simply grab as much as they could, walking off with armfuls and clear bin bags full of discount items.
The Archbishop of Canterbury Justin Welby has asked people to remember those less fortunate than themselves this Christmas.
In an interview with ITV News he says the message he wants to give is to 'care for the poor' and that he would like people to reach out to those who may be alone over the holidays.
As most people are at home eating their Christmas dinner, hundreds of sea creatures will also be eating theirs.
It will take several hours to prepare all the food at the Sea Life Centre in Birmingham and it is James Robson's job to feed everyone.
He says most of the residents will be having fish for dinner but one turtle will be properly joining in Christmas by eating Brussels Sprouts.
A mother from Tipton is spending Christmas with her daughter after a police officer saved the child’s life.
Zoe Earnshaw called the police on Thursday 5 December after her baby girl Amelia stopped breathing and started to turn blue.
PC Carl Scott arrived with a colleague and gave Amelia emergency first aid. After chest compressions and one breath of air she began to come round.
After spending five days in hospital she was sent home in time for Christmas.
Find out when the region's major shopping centres are open over the Christmas breakRead the full story ›
More than 100 people were treated at the weekend at a temporary minor injury unit in Birmingham set up to deal with Christmas party-goers.Read the full story ›
Birmingham Frankfurt Christmas Market comes to an end today. The 190 stalls have been selling gifts, treats, food and drink since the 14th November, but after today, the sellers will be packing up and returning to Germany.
Thousands of people have come to the city to visit over the last six weeks, helping the city to become the fastest growing tourist destination over Christmas and New Year.
This timelapse video shows Birmingham's market, along with the giant wheel and ice rink, next to the new library, which was today announced as building of the year.
Video credit: Theo Gove-Humphries