With Birmingham the fastest growing visitor destination according to one travel agent, we look at what might be drawing people to the city.
Market traders have been putting their finishing touches to their stalls ahead of the opening of Birmingham's German Christmas market.
The Birmingham Frankfurt Christmas Market returns tomorrow, so we decided to take a look at what's on offer this year.
Hundreds of people have packed into Birmingham city centre for the first day of the German Christmas Market.
Now in its 13th year, the market is said to be the biggest outside Germany.
This year, the market features 190 stalls and an ice rink, as well as the usual range of entertainment and seasonal drinks.
The Birmingham German Christmas Market has opened for business - and police have urged visitors to make sure their belongings are safe from thieving fingers.
The Frankfurt Xmas Market is here! Visitors welcome! Locals enjoy and help to set an example – keep personal belongings safe and secure.
The largest German market outside of Germany opens in Birmingham today.
The market is now celebrating its thirteenth year.
This year it features 190 stalls and also includes an ice-rink.
Petra Ahrend, a German market stall holder said it is great to bring her whole family to Birmingham every year for the Frankfurt Christmas Market.
Speaking to ITV News Central she said: "Every year more people come to the Christmas market. It's very good for us and busy for us. Now I can bring my whole family to Birmingham."
Market traders at the Birmingham Frankfurt Christmas Market have wished the people of Birmingham Merry Christmas... in German.
Traders wished a "Frohe Weihnachten" to the people of Birmingham ahead of the opening of the market tomorrow.
Traders are putting the finishing touches to their stalls in Birmingham today ahead of the Frankfurt Christmas Market.
Attracting visitors from across the UK and Europe, the Birmingam market stretches for a mile across the city centre.
The ice rink will also return this year, along with traditional German food and drink like Gluhwein and wurst.
Peter Feldmann, Mayor of Frankfurt said it is "heartwarming" to see so many people return each year to the Birmingham Frankfurt Christmas Market. Speaking about the market he said:
I am delighted to join Birmingham's Lord Mayor in opening Birmingham's Frankfurt Christmas Market which has a truly authentic feel to it. It is really heartwarming that local people and indeed visitors from all over Britain enjoy the market and return each year to enjoy its sights and taste our traditional food.
Traders from across Europe will be putting the finishes touches to their market stalls today ahead of the opening of Birmingham's Frankfurt Christmas Market.
Almost 200 stalls will open in the city centre tomorrow.