Derbyshire County Cricket Club have signed a six-figure deal to rename their home venue.
It will now be called the 3aaa County Ground.
The three-year deal with one of the UK's leading national apprenticeship training providers is the first time Derbyshire have sold the naming rights to their century-old home, which was formerly known as the Racecourse Ground.
Derbyshire chief executive Simon Storey said: "We are absolutely delighted to be entering this innovative partnership with 3aaa."
"For the club to move forward, we have to increase investment in our playing and coaching budget. Sharing our major sponsorship assets with key business partners like 3aaa will help support the continued development of our on-field team."
Derbyshire County Cricket Club have been fined £1000 for playing two unregistered players in recent matches.
The club have apologised for the "administrative oversight" and the players have now been registered.
Derbyshire CCC's Chief Executive, Simon Storey, has told ITV Central there will "immense excitement" at the ground in the summer following the signing of the current number two Test batsman in the world, Shivnarine Chanderpaul.
The current number two Test batsman in the world has signed for Derbyshire.
Shivnarine Chanderpaul, the West Indies left-hander, has signed a two-year contract and is expected to be available for all three domestic competitions throughout the 2013 campaign.
Chanderpaul has played 146 Tests for his country, scoring over 10,500 runs at an average of 51.67 with 27 centuries. He sits ninth in the list of all-time leading Test run-scorers and currently occupies second position in the ICC Test Batting rankings.
Karl Krikken, Head Coach, said: "Shivnarine’s statistics in all forms of the game speak for themselves and he has been one of the standout players on the world stage for a long time."