East Midlands Ambulance Service says it is expecting tonight to be one of the busiest of the year.
The last Friday before Christmas, known as Black Friday, sees late night revellers and partygoers out in force.
Ambulance services across the region are preparing for their busiest weekend of the year. Tonight is known as "black Friday", the last Friday before Christmas, which marks the most popular day for Christmas parties.
Partygoers are expected to be out in force this weekend and the emergency services are warning people to be sensible.
East Midlands Ambulance Service is expecting a 20% rise in call-outs. In 2012, the service received over 1,500 calls on Friday 21 December.
A treatment unit is being set up on Broad Street in Birmingham city centre to treat patients at the scene.
The women who has been appointed to turn around the performance of East Midlands Ambulance Service says the organisation has listened to patients and experts.
The service has been criticised repeatedly for failing to meet response targets
Earlier today ITV News Central presenter Matt Teale spoke to Sue Noyes, the interim chief executive, who was keen to apologies for past mistakes including the case of a man who died when paramedics lost the keys to an ambulance.
One of the paramedics set to star in the opening episode of Channel 4 documentary series 999: What's You Emergency? has said he hopes the show will give people an insight into the hard work that goes into the job.
Glenn Radford, who covers the Nottinghamshire area, said the public expect a lot from paramedics and he believes the programme will illustrate the daily challenges faced by the team.
"I genuinely hope the series shows people the very varied, strange, emotional and exciting job that my colleagues and I do. I hope they now see the fantastic people who continually do an excellent job in what is often very challenging circumstances," he said.
"It’s very challenging trying to be everything for everyone: social worker, psychologist, cardiologist, GP.
"The public expect so much now but I love helping people and trying to make a difference and every now and again that I get to be part of a team of professionals who save a person’s life."
Staff and paramedics from East Midlands Ambulance Service will star in the second series of Channel 4's documentary 999: What's Your Emergency?
Airing tomorrow night, the six-part series will follow emergency calls from the moment the patient dials 999 to what happens once the medics leave.
There will be a different theme each week, starting with 'young people' tomorrow and going on to cover alcohol, mental health, life and death, older people and birth and childhood.
Tomorrow's episode tells the story of paramedics Glenn Radford and Isabel Langdon, who are called to help a student who took an overdose of anti-depressants and drank hair bleach.
The East Midlands Ambulance Service held a one-day recruitment drive at their South Division headquarters in Narborough today. They're looking to take on 25 new staff.
The service was criticised in May when a report by the Care Quality Commission revealed they had missed their response time targets for the third year in a row.
Five ambulance trusts across England, including in the East Midlands, have failed to meet crucial response time targets, new figures suggest.
Ambulance crews across the country did not arrive on scene within eight minutes for 26% of patients who needed urgent emergency assistance last year.
On Monday, NHS England said that the health service must design a simpler system if it is to relieve pressure on emergency care.
East Midlands Ambulance Service has missed a target for reaching patients in time for the third consecutive year.
Ambulances are supposed to respond to an emergency call within 19 minutes, 95% of the time.
Last year EMAS only achieved 91.8% – they've been fined £3.5m.
Dr David Gray from East Midlands Ambulance Services says an investment in staff and vehicles should raise the percentage.
Plans have been approved for controversial changes to ambulance services in the East Midlands, which will mean fewer regular ambulance stations.
Last week East Midlands Ambulance backed down on plans to close Hinckley in Leicestershire, but today it confirmed that scores of older sites will be shut.
The Trust says a system of using hubs has already been a success in parts of the West Midlands.