Ahead of two crucial World Cup Qualifiers, ITV has launched a new campaign reinforcing its position as the home of live and free coverage of England football.
The promo uses specially shot footage of the England squad and features an original music track with lyrics by Tom Smith, lead singer of Birmingham band Editors.
Eleven years in the planning and fourteen months in the making, the ball is finally rolling at St. George’s Park.
It is here that the FA hopes to inspire the coaches and managers of tomorrow.
As well as coaching coaches the centre will serve as Camp England when the national team trains together.
It is fully kitted out with the latest sports medicine facilities, several gyms, an altitude chamber and a hydrotherapy suite.**
**All of it the very highest spec, so even the most pampered premiership star will feel at home.
If you fancy a night in the manager’s suite where Roy Hodgson is to spend surely due a few sleepless nights, the five star hotel where the team will stay is taking bookings from today.**
Italy, France, Germany and Spain all have national centres like this, and all have won big in the last twenty years. Perhaps a spot of indoor training will make all the difference to England.