Our staple food for thousands of years, but now modern technology is keeping the potatoes on our plates in peak condition.
There is a long term downward trend in potato sales - now we can choose from pasta, rice, even quinoa - and then there are concerns about carbs - so farmers in the Midlands are turning to tech when the chips are down. Hannah Stokes explains.
During filming at the farming show at the NEC in Birmingham today - ITV News Central reporter Rajiv Popat got slightly spooked by one of the show's participants!
During his piece to camera next to a paddock full of cows, one crept up behind him and gave him quite a shock - watch the video above for his BLEEPING reaction!
Farmers are embracing the latest technologies to make their farms more efficient and productive, and that means using everything from robotic milking machines, to drones to monitor livestock.
They say the industry is becoming increasingly competitive and moving with the times is the key to boosting profits. Rajiv Popat reports from the NEC in Birmingham.
A farmer in Worcestershire says he is more than £61,000 out of pocket because of this year's floods.
Stephen Watkins, who has a farm in Severn Stoke, has cleared three of his fields, but still has 53 more to go.
Later today, the Farming Minister, George Eustice MP, will appear before a select committee to answer questions about the recent floods.
Hundreds of farmers got together in Leicestershire today to help raise money for colleagues who are still suffering after the recent floods.
They have collected much-needed funds by organising a giant ploughing competition.
Farmers from across the region have taken part in a ploughing match to raise money for their colleagues hit by recent flooding in the Midlands & the South West.
The event at Elm's Wood farm in Market Bosworth on the Leicestershire & Warwickshire border was organised by the Royal Agricultural Benevolent Institution.
More than 70 farmers took part using some of the latest, and the oldest technology to plough their section of field.
A farmer in Worcester says he has lost the majority of his crops following the severe flooding.
Stephen Watkins was hit in 2007 but says this time round it has been even worse.
He says whole trees have fallen into the river, causing it to slow down and spill over onto his wheat, spring onions, peas and beans crops.
An investigation is underway after sheep rustlers stole more than 100 lambs from a farm in Staffordshire.
121 nine-month-old Texel cross ewes were taken from Perton Mill Farm on Bridgnorth Road between Christmas Eve and Boxing Day, after thieves broke into a secure field.
Staffordshire Police has issued a photo showing how each of the lambs were marked with a 'B' in red ink.
Detectives are appealing for anyone with information to ring 101 quoting incident 285 of 28 December, or anonymously call Crimestoppers on 0800 555 111.
A farmer from Lincolnshire says he's pleased the Government's taking action to prevent the spread of bovine TB, but that more still needs to be done.
Jonathan Brant from Caistor says he does not agree with culling all badgers, but thinks those that are infected and can spread the disease should be killed. Kate Hemingway reports.
A farming family from Lincolnshire have found a novel way to diversify their business, so they can keep on farming.
The Spence family from Boothby Pagnell near Grantham, have opened a children's nursery school on-site.
Their philosophy is that outdoor learning is best for young children, and helps them grow in confidence, in readiness for school.