Food and drink lovers from all over the country are flocking to Birmingham to get a taste of Britain's latest produce.
Cakes, chutneys and cheese are just some of the goods available at this year's Good Food Show at the NEC. This year's event has attracted 400 food producers including many from the Midlands. Balvinder Sidhu has been sampling the delights.
The Good Food Show at Birmingham's NEC has been coming back to the city for 30 years.
The world cheese award judging started earlier. Cheeses from all over the world are being tasted to find the winner.
The World Cheese award judging has started at the Good Food show at Birmingham's NEC.
It's the first day of the show today.
Almost 3000 cheeses from across the world are being tasted to find one overall winner.
The UK's biggest food show opens today at Birmingham's NEC. This year's BBC Good Food Show Winter will host the world's largest cheese competiton, the World Cheese Awards.
It will also allow visitors to meet and sample some of the finest small producers from across the Midlands