Lord Sebastian Coe, who backs a new report suggesting people in the Midlands are risking their health because of physical inactivity, says it should help to emphasise the scale of the problem.
He is calling for the government to establish how to tackle the issue, saying:
"The report, 'Turning the tide of physical inactivity', must be viewed as a national priority!"
Following a new health report by ukactive, which suggests people in the Midlands are more likely to die prematurely because of physical inactivity, CEO David Stalker says:
– David Stalker
Urgent action is required that challenges central government, local authorities and the activity sector to get more people, more active, more often.
The report, called 'Turning the tide of inactivity', says that to make the changes necessary, it is critical for authorities to work together at both a local and national level:
We call on the government to develop and deliver a cross-party, cross-government and cross-sector national strategy. From ensuring that walking and cycling are the preferred modes of transport, to encouraging children to become physically literate from the earliest possible age, an industrial scale shift across society is needed to embed physical activity into people's lives.
A new health report released today, suggests that people in the Midlands are more likely to die prematurely because of the failure of local councils to tackle physical inactivity, with 29% of adults in the East Midlands not doing any exercise.
The report by ukactive, backed by Lord Sebastian Coe, details the health and financial cost of what it calls 'a growing physical inactivity pandemic' and links premature death rates with a lack of investment by councils.
For the UK, the report indicates that physical inactivity contributes to more deaths than obesity or type two diabetes.
The report also suggests that green spaces and leisure facilities can help people become more active.
Last winter there were 31,000 deaths in the UK linked to cold weather. With the cold snap approaching, Derby's 'Stay Warm and Healthy' campaign, looks to raise people's awareness of vulnerable friends, relatives and neighbours.
Here's a few tips on how to keep warm and stay safe through the winter weeks and months. Experts say the elderly, in-particular, are far less likely to need hospital admissions if they get the right support.
Keeping your home warm and looking after yourself:
- Draw your curtains at dusk and keep your doors closed to block out draughts.
- Keep windows and internal doors closed to keep heat inside.
- Have your heating system serviced and your chimney swept.
- Food is a vital source of energy; eat well to keep your body warm.
- Layer your clothing, rather than one thick item.
- Heat is lost through the head and neck, so wear a hat and scarf even indoors.
- Use a hot-water bottle or electric blanket to keep warm whilst sleeping.
- Stock up on cold and flu medicines.
- Find out if you are eligible for the flu jab.
John Mann the Bassetlaw Labour MP has criticised plans to have a two tier A&E service. He says it would down grade hospital care in rural areas
Shayne Ward super fan Micky Zulla, who has raised thousands to get the X Factor winner to perform tonight in Nottingham in a charity gig for the British Heart Foundation, says she's 'excited beyond words' about tonight's show.
Helena Mair from the British Heart Foundation says fundraisers like Micky Zulla, who's organised tonight's the Shayne Ward performance in Nottingham, are the 'lifeblood' of the charity, providing money for it to do the work it needs to do.
Speaking ahead of a performance in Nottingham tonight, X Factor winner Shayne Ward has tipped Leicester prison officer Sam Bailey for success in this year's competition.
Sam Bailey, who works at Gartree prison near Market Harborough, wowed judges by singing "Who's Lovin You" and is through to boot camp.
X Factor winner Shayne Ward is performing in Nottingham tonight at a gig organised to raise money for the British Heart Foundation.
Die hard fan Micky Zulla, 41, from Gedling, organised the performance to raise awareness for the charity, as she herself has a pacemaker fitted and her mother has a congenital heart condition.
Shayne won the ITV show in the second series of the X Factor in 2005, and has sold over 3 million albums worldwide.
Miss Zulla had to borrow nearly £5000 from her family and friends to secure the singer for tonight's gig at the Rescue Rooms on Goldsmith Street. There are still tickets left, priced at £20 each.