Heartland's Hospital in Birmingham is marking World AIDS Day which is taking place tomorrow.
The aim is to reduce the stigma surrounding HIV tests and raise awareness of the virus.
Today 50 red balloons were released as part of the campaign.
Birmingham's Heartlands Hospital will hold a celebration to mark its 20th anniversary as well as marking tomorrow's World AIDS Day.
The HIV service at the hospital will host a number of sports stars in an attempt to reduce the stigma which comes with be tested for HIV.
The Health Protection Agency says the number new cases of HIV in the West Midlands fell last year but rose in the East Midlands.
Five year old Oscar Abercrombie was seriously ill- but now he is well enough to lead a sponsored walk for the hospital that cared for him.