Jaguar Land Rover is to build a new super car plant in the Midlands. The company says it expects its new venture to expand rapidly.
West Midlands based car manufacturer, Jaguar Land Rover, said today it is going to build a new factory in Brazil.
Founded in 1922 as the Swallow Sidecar Company, Jaguar Land Rover Limited has become one of Britain's most enduring brands.
Birmingham-based Jaguar Land Rover says it is developing cutting-edge technology to make an "intelligent self-learning vehicle" of the future.
They say it will mean less distractions to the driver and a reduction in accidents. Computer software learns the driving style and preferences of the driver, and takes into account other factors such as time of day, traffic conditions and weather.
It uses that to predict driver behaviour and take away some of the driving 'chores', such as selecting air conditioning temperature and making a regular phone call.
Racing driver Bruno Senna says Jaguar has an "amazing heritage". The nephew of the late Ayrton Senna, three-time Formula One world champion, was speaking at the Goodwood Motor Racing Circuit.
Jaguar Land Rover announced it is building a new mini plant to build super cars and cars based on the company's historic models.
The company said hundreds of people will be employed in the new venture.
John Edwards, Managing Director of Special Operations for Jaguar Land Rover, has been speaking to ITV News Central about plans to build a specialist super car facility in the Midlands.
The plant would have 150 specialist working on vehicles, but hundreds of other new jobs would be created.
Jaguar Land Rover is building a new mini plant to build super cars and cars based on the company's historic models. One of them is this new F-Type which copies elements of the D-Type which won Le Mans in the fifties. It was unveiled at the Goodwood Motor Racing Circuit.
The company said hundreds of people will be employed in the new venture which will be based in the Midlands. It's a completely new business being set up under the Jaguar Land Rover umbrella.
The West Midlands has enjoyed its best ever year at the Queen's Awards for Enterprise which rewards outstanding achievement by a UK business or an individual.
The region saw seven companies and a professor from Aston University pick up prizes. for international trade, innovation and enterprise promotion. The winners, which also included Jaguar Land Rover, will be able to use the Queen's Award emblem on their products for the next five years.
Dr Ralf Speth from Jaguar Land Rover said the award would give the firm a boost.
A new 'concept SUV' has been unveiled by Jaguar Land Rover at this year's New York Auto Show - featuring advance new technology such as gesture control, a 'transparent' bonnet and smart glass.
The Discover Vision Concept SUV went on the stand at the show for the first time, alongside the Jaguar C-X17 which made its market debut.
New technologies being researched include a Human Machine Interface, which involves both voice and gesture control - meaning people inside the car need only to wave their hand to open a window or close their door.
Meanwhile, the 'transparent' bonnet uses virtual imaging designed to improve off-road visibility for the Land Rover.
JLR, which has factories in South Staffordshire and in Solihull, also revealed it is working on a car which - if the driver chooses - can drive itself.
British sporting icon David Beckham has joined Jaguar as a brand ambassador. He'll be marketing the car in a series of print and TV adverts for China.
Bob Grace, Jaguar Land Rover China Managing Director, said:
"We are absolutely thrilled that David will be an ambassador for Jaguar in China. David Beckham is a Briton whose achievements mean he has global popularity and he is someone who embodies contemporary British style and sophistication.
"He is a truly modern, British individual with a genuine passion for design, innovation, performance and driving.”
David’s role will initially see him feature alongside the new Jaguar F-TYPE Coupé. The former footballer said:
"It’s an honour to support a brand with such an amazing heritage and I look forward to being part of Jaguar’s exciting future in China.”
The company said Beckham's role would see him feature in many Jaguar campaigns in the coming years including adverts for the Jaguar XJ, a saloon manufactured at the company's factory in Castle Bromwich in Solihull.
Jaguar made 40% more cars last year, at its Castle Bromwich plant, than they did in 2012.
More than 78,000 cars, including the F-type Jaguar, rolled off its production lines - Landrover production was also up by 11%.
The news comes after Derby's Toyota factory, in Burnaston, announced the biggest production increase in the whole of the UK; with production up by 60%.
Jaguar Land Rover have started phase one of a recruitment drive to employ up to 600 people at their new engine plant near Wolverhampton.
The current team working at the plant consists of 100 people including, 18 apprentices and 6 graduates.
Many of these workers are pleased they took this job opportunity at the new facility.