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New JLR centre to be located in Ryton near Coventry

The new Vehicle Operations Technical Centre Credit: Artist's impression

Jaguar Land Rover has announced that its new Vehicle Operations Technical Centre will be located in Ryton near Coventry.

The centre will create high-end bespoke and extreme performance vehicles.

Operations are due to begin towards the end of the year.

The centre will create 100 new jobs.

We are excited by the capability and potential that this new facility will give us. We will be creating truly iconic vehicles that reinforce the global reputation of both Jaguar and Land Rover brands as we expand our product portfolio and fulfil our ambitious plans.

– Managing Director of Jaguar Land Rover Special Operations, John Edwards

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Has JLR made the 'self-learning' car of the future?

Has JLR made the car of the future? Credit: Dave Thompson/PA Wire/Press Association Images

Birmingham-based Jaguar Land Rover says it is developing cutting-edge technology to make an "intelligent self-learning vehicle" of the future.

They say it will mean less distractions to the driver and a reduction in accidents. Computer software learns the driving style and preferences of the driver, and takes into account other factors such as time of day, traffic conditions and weather.

It uses that to predict driver behaviour and take away some of the driving 'chores', such as selecting air conditioning temperature and making a regular phone call.

Bruno Senna: Jaguar has an "amazing heritage"

Racing driver Bruno Senna says Jaguar has an "amazing heritage". The nephew of the late Ayrton Senna, three-time Formula One world champion, was speaking at the Goodwood Motor Racing Circuit.

Jaguar Land Rover announced it is building a new mini plant to build super cars and cars based on the company's historic models.

The company said hundreds of people will be employed in the new venture.

JLR: New super car facility will create hundreds of jobs

John Edwards, Managing Director of Special Operations for Jaguar Land Rover, has been speaking to ITV News Central about plans to build a specialist super car facility in the Midlands.

The plant would have 150 specialist working on vehicles, but hundreds of other new jobs would be created.

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JLR building new super car plant in the Midlands

Jaguar Land Rover is building a new mini plant to build super cars and cars based on the company's historic models. One of them is this new F-Type which copies elements of the D-Type which won Le Mans in the fifties. It was unveiled at the Goodwood Motor Racing Circuit.

The company said hundreds of people will be employed in the new venture which will be based in the Midlands. It's a completely new business being set up under the Jaguar Land Rover umbrella.

Best ever year for West Midlands at business awards

The West Midlands has enjoyed its best ever year at the Queen's Awards for Enterprise which rewards outstanding achievement by a UK business or an individual.

The region saw seven companies and a professor from Aston University pick up prizes. for international trade, innovation and enterprise promotion. The winners, which also included Jaguar Land Rover, will be able to use the Queen's Award emblem on their products for the next five years.

Dr Ralf Speth from Jaguar Land Rover said the award would give the firm a boost.

JLR unveils new 'concept SUV' at New York Auto Show

A new 'concept SUV' has been unveiled by Jaguar Land Rover at this year's New York Auto Show - featuring advance new technology such as gesture control, a 'transparent' bonnet and smart glass.

The Discover Vision Concept SUV was unveiled by JLR at the New York Auto Show Credit: DNA (Digital News Agency)

The Discover Vision Concept SUV went on the stand at the show for the first time, alongside the Jaguar C-X17 which made its market debut.

New technologies being researched include a Human Machine Interface, which involves both voice and gesture control - meaning people inside the car need only to wave their hand to open a window or close their door.

The gesture control allows people to close doors with just a wave of their hand Credit: DNA (Digital News Agency)

Meanwhile, the 'transparent' bonnet uses virtual imaging designed to improve off-road visibility for the Land Rover.

JLR, which has factories in South Staffordshire and in Solihull, also revealed it is working on a car which - if the driver chooses - can drive itself.

Beckham announced as new Jaguar ambassador

David Beckham will market Jaguar in China Credit: GASTON DE CARDENAS/EFE/Press Association Images

British sporting icon David Beckham has joined Jaguar as a brand ambassador. He'll be marketing the car in a series of print and TV adverts for China.

Bob Grace, Jaguar Land Rover China Managing Director, said:

"We are absolutely thrilled that David will be an ambassador for Jaguar in China. David Beckham is a Briton whose achievements mean he has global popularity and he is someone who embodies contemporary British style and sophistication.

"He is a truly modern, British individual with a genuine passion for design, innovation, performance and driving.”

David’s role will initially see him feature alongside the new Jaguar F-TYPE Coupé. The former footballer said:

"It’s an honour to support a brand with such an amazing heritage and I look forward to being part of Jaguar’s exciting future in China.”

The company said Beckham's role would see him feature in many Jaguar campaigns in the coming years including adverts for the Jaguar XJ, a saloon manufactured at the company's factory in Castle Bromwich in Solihull.

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