The last Land Rover Defender, one of Britain's longest-living road vehicles and a favourite with the Queen, will be produced on Friday.
A new long-term industrial strategy to help Midlands car firms like Jaguar Land Rover and Toyota is being launched today.
Business Secretary Vince Cable, who's chair of the Automotive Council, will outline plans which it's hoped will boost car sales to other countries.
The council's co-chair Professor Richard Parry-Jones will also help launch the initiative at the Goodwood Festival of Speed.
Last year was the best ever for Land Rover sales, selling nearly 55,000 vehicles in the UK, and retail sales were up nearly 20% for the firm, with 68,586 cars sold in 2012.
The company is predicting a positive outlook for 2013, thanks to new products including Jaguar F-TYPE and All-New Range Rover.
Jaguar Landrover has been given approval by the Chinese Government to build cars in China as early as 2014.
In a joint venture with Cherry Automobile Jaguar Land Rover will build 30,000 Jaguars, 43,000 Range Rover Evoques and 34,000 Freelanders.
Jaguar Land Rover has launched the world’s first all-aluminium body SUV as a result of extensive research and development.
The programme will involve engineers from more than 2000 companies in England Master’s Degree module places over the next two years.