Over 1,000 people are expected to compete in the second annual JCB Mud Run. The event is taking place near the grounds of JCB's headquarters at Rocester. Money raised from the run will be donated to the NSPCC.
Last year, the event raised more than £30,000.
Derbyshire-based digger maker JCB will today announce a new £45 million pound investment to develop a new engine at their plant, JCB Power Systems.
The company says the project will create at least 50 jobs.
JCB has won a new contract with a nationwide equipment rental firm, in a deal worth more than £27 million.
Eight-hundred machines have been bought by equipment hire company A-Plant.
The latest deal comes on the back of 550 machines ordered by A-Plant last year. It means the company has now bought 7,500 machines in a trading relationship with JCB stretching back 25 years.
Two of the regions biggest businesses have been celebrating important milestones. JCB, the digger maker, has produced its one millionth machine since it started 67 years ago.
And 65 years ago, Land Rover produced its first car. The company threw a party, with that very first model as the guest of honour.
Our Business Correspondent Mark Gough reports on two very special celebrations.
JCB are celebrating their millionth digger by encasing the glass front of their headquarters at Rocester, Staffordshire, in a graphic wrap to mark the event.
The picture covers more than 900m² with 207 windows covered.
Behind the glass in the reception is the millionth machine.
JCB are celebrating the production of the one millionth digger since the business started in 1945, that is enough machines to stretch from here to Australia.
The firm have celebrated the milestone by putting it onshow at their headquarters in Rocester.
To mark the anniversary the whole of the glass front of the company's world headquarters has been encased in a giant celebratory graphic.
JCB employs 10,000 workers worldwide, 300 of them in Rocester will gather outside the main reception to cheer the milestone.
The actual one millionth machine is a 22-tonne excavator painted in silver which will be behind the glass in main reception.
The celebration co-incides with the start of the biggest ever deal and customer conference in JCB's history.
Midlands digger manufacturer’s earnings at £365mRead the full story ›
JCB has won an order to produce 1,000 backhoe loaders.
The deal is worth more than £40m and comes as the company marks 60 years of loader production.
The 1,000 machines will be delivered to Brazil throughout 2013 and be used on work to improve rural roads and food production routes.
Most of the JCB's will be produced at the new Sao Paulo site but 12,000 hydraulic cylinders will be made at JCB's World Head quarters at Rocester.
“This is a very important deal for JCB. It is huge testament to the quality and versatility of JCB’s backhoe loaders and it’s fantastic to win an order of this size as we celebrate 60 years of backhoe loader production this year.”
JCB CEO Alan Blake
Staffordshire based JCB have announced it has won a £3 million contract to provide a fleet of new machines to construction supplier Travis Perkins.
The latest contract marks the purchase of the 1,500th JCB machine by the Travis Perkins Group over the last 15 years.
Commenting on the machine contract, which will be supplied by a Leicester-based JCB dealer, JCB’s UK & Ireland Sales Director Dan Thompstone said:
“We are proud to have sold our 1,500th JCB machine to Travis Perkins. JCB is the market leader for sales of mini excavators in the UK and it’s a huge vote of confidence in the quality of JCB products that such an established and well-respected company as Travis Perkins continues to invest in JCB micro and mini excavators in such huge numbers.”
An iconic Midlands business known across the world that employs thousands across the region reached a milestone today.
JCB has presented the latest backhoe loader to roll off the production line to its new Russian owners in a special ceremony on the shop floor.