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Jessops Birmingham reopen for business

Jessops has reopened in Birmingham city centre this morning Credit: ITV News Central

Birmingham has been chosen as one of the first cities to relaunch the camera chain store Jessops.

Dragons' Den star and businessman Peter Jones bought the brand and certain assets after the Leicester based firm went bust at the start of the year.

Also reopening today is the branch on London's Oxford Street.

This weekend four more stores will start trading again in Manchester, High Wycombe, Aberdeen and St Albans, with 30 more planned to re-open throughout April.

Peter Jones: 'Jessops' image is everything'

Speaking about today's relaunch of camera chain Jessops, new Chief Executive Peter Jones said:

"I believe Jessops is an iconic British brand which can lead the retail resurgence on Britain's high streets, powered by new innovations and world-leading, expert staff.

"Image is everything, and even in the mobile and tablet era, there's no substitute for a quality camera when it comes to taking the perfect picture."

– Peter Jones, Chairman & Chief Executive Jessops

Thirty more Jessops stores planned across the country

Thirty more Jessops stores are due to re-open across the country as part of a £4 million investment by tycoon and TV personality Peter Jones.

The Dragons' Den star bought the brand and certain assets after the Leicester-based camera retailer collapsed in January.

Stores have reopened in Birmingham and also in London's Oxford Street today.It was the first high profile retailer to go into administration this year.

It is not yet clear where the stores will be - but the store's new website will go live at midday.

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Jessops sold to group including Peter Jones

Peter Jones
Peter Jones Credit: Yui Mok/PA Archive/Press Association Images

A Jessops administrator has said in a statement that the company has been sold to a number of buyers including entrepreneur Peter Jones.

Rob Hunt, joint administrator and partner, PwC said: "We can confirm that we have sold the brand and certain other assets to a number of buyers including entrepreneur Peter Jones CBE."

Jessops administrators in talks with potential buyer

The closure of Jessops has resulted in the loss of 1,370 jobs Credit: PA

Restructuring firm, Hilco UK, is in discussions with the administrators of Jesspos, Pricewaterhouse Coopers (PwC), about buying the brand.

PwC has already closed all of the Leicester-based chain's 187 shops with the loss of 1,370 jobs.

Reports are suggesting Hilco UK is considering opening Jessops concessions in HMV stores, which the group have bought this week.

The impact of Jessops closure on Leicester

Last week's closure of Leicester-based high street store Jessops, is a sign of the rising popularity of the internet, says Martin Traynor of Leicestershire Chamber of Commerce

The camera chain went into administration last week and closed all 187 of its stores in the UK as well as 20 in the Midlands. But the Leicestershire chamber of commerce says the city has performed better than expected during the recession.

Workers of Jessops who seek advice should contact The Retail Trust.

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