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‘Keep It Up for Soccer Aid’ campaign

Soccer Aid returns to ITV1 at 6pm on Sunday 27 May for a fourth year.

The celebrity football match is in aid of UNICEF, the world’s leading children’s organisation.

£7.5 million has been raised through raising awareness and viewer donations.

But this year, ITV is also supporting UNICEF’s ‘Keep It Up for Soccer Aid’ campaign.

The campaign invites everyone to keep something up – be that walking to work, making tea for colleagues or doing homework.

The idea is to get involved and make a difference.

ITV is backing the appeal through internal company activities but we will also be encouraging viewers to get involved too.

From now up until match day we’ll be raising awareness through ideas and inspiration around ‘Keep It Up for Soccer Aid’ challenges at work or with family and friends.

Familiar ITV faces are involved, including Dan Magness, football freestyler and multiple Guinness World Record holder.

Dan has been in Stoke, showing off his skills to schoolchildren.

Dan is on his way from London to Old Trafford, keeping the ball up over the whole 200 miles.

He says: "It's been quite a task but I intend to raise as much as possible for the 'Keep It Up For Soccer' campaign.

"I'm enjoying it, the people I meet love watching the skills, particularly the children, and I'm trying to get therm doing it themselves.'

Dan holds the record for keepy uppys, having done them continuously for 26 hours.

He estimates he did 300,00 keepy uppys and he will have to go way over that to finish his journey to Manchester.

Dan says there are many ways to get involved through the UNICEF website and through ITV.