The Plain English Campaign, based in Derbyshire, are urging people to use less jargon, and more simple language to get their point across.
It comes after a survey revealed most people in the region are irritated by the use of jargon, or 'buzz-words', such as 'thinking outside the box' or 'leveraging'.
Steve Jenner, from the campaign team, says the use of language where the meaning is clear should be used more often.
A third of people in the Midlands use ‘buzz-words’ or jargon, and cringe at themselves afterwards, according to new research.
Data released today also claims more than 1 in 20 use jargon in order to sound more professional.
East Midlands statistics:
- 94% think people should speak more clearly because we use too much jargon
- 91% find jargon irritating
- 4% use 'buzz-words' to look more professional
- 30% will use 'buzz-phrases' but then cringe
- 63% mostly encounter jargon at work
West Midlands statistics:
- 80% think people should speak more clearly because we use too much jargon
- 79% find jargon irritating
- 8% use 'buzz-words' to look more professional
- 33% will use 'buzz-phrases' but then cringe
- 60% mostly encounter jargon at work
Research released today shows 90% of people in the East Midlands and four out of five people in the West Midlands find the use of jargon irritating.
Phrases such as those below have been marked out as some of the most annoying, with most people coming across them at work.
- ‘Run this up the flagpole’
- ‘Blue sky thinking’
- ‘Circling back’
- 'Thinking outside the box’
- ‘Touching base’
The Plain English Campaign team are calling for more people to use simple English to express themselves more clearly, claiming that people waste two hours a day, on average, listening to jargon.