Three of the Midlands' most successful sporting elites will today be appointed as ambassadors for the Midlands Air Ambulance Charity.
Olympic and Paralympic equestrian champions Lee Pearson CBE from Stoke-on-Trent, and Carl Hester MBE, will today visit the Operational Headquarters at Strensham where they'll be officially appointed ambassadors.
Although unable to attend, Nick Skelton OBE has also been commissioned.
All three Team GB equestrian stars won gold medals in the London 2012 Olympic and Paralympic Games.
Lee Pearson OBE, Ten time gold medal dressage rider and Honorary Doctorate at Staffordshire University, currently lives in Cheddleton, Staffordshire.
Leading Paralympians have criticised what they believe to be inconsistencies in the New Years Honours list, where successful Paralympians missed out on top honours, reports the Independent on Sunday.
Ten time gold medal dressage rider and Honorary Doctorate at Staffordshire University, Lee Pearson OBE, told the newspaper that he was "disappointed" not to have been made a Sir after his performance this summer at the London 2012 Paralympic Games.
He said: "Obviously, 10 gold, one silver and one bronze just isn't enough. I'm disappointed because I do feel I've given a lot to Paralympic sport and equestrianism. I think 10 gold medals is quite an achievement."
Lee Pearson currently lives in Cheddleton, Staffordshire.
Staffordshire's Lee Pearson missed out in his attempt for a record-equalling 11th Paralympic gold medal but said bronze was the best he could have hoped for.
The 38-year-old came third in the freestyle dressage, taking his tally at the London Paralympics to a gold, silver and bronze.
He was beaten by the Grade Ib freestyle winner, Austrian Pepo Puch, while Finland's Katja Karjalainen won silver.
Pearson admitted it is probably his last medal with gelding Gentleman who was struggling physically towards the end.
Staffordshire's Equestrian star Lee Pearson goes to the top of the leader board with a score of 74.636 in the Team Test Grade 1b.