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Report: Calls for controversial 'fat-shaming' advert

Anti-bullying campaigners are calling for the removal of a controversial gym advert in Long Easton, which suggests aliens are coming to abduct people who are overweight.

The gym owners responsible say it was only intended as a bit of fun, but now the advertising standards watchdog is assessing complaints that the ad is offensive.

Watch Gail Mellors report here:

Gym spokesperson: 'We didn't mean to cause offence'

Fit4Less gym in Long Eaton Credit: ITV News Central

Fit4Less gym in Long Eaton has released a statement following criticism about one of its posters.

The poster pictures some aliens beaming up a person into their space ship.

Text on the advert reads: "They're coming…And when they arrive they'll take the FAT ones first!" It then says "Save yourself!" with an arrow pointing to the gym's website.

A spokesperson for Fit4less said:

"We have used this campaign many times across our network of some 90 fitness clubs. We certainly didn’t mean to cause offence and we care about the relationships that we build with the communities that we serve.

"We also believe, however, that if we are going to reach more people as a sector then we need to stop taking ourselves so seriously and realise that if we want to attract normal people, then we need to be willing to poke fun at ourselves and our irreverent messaging is designed to do exactly that.

"We have found that by taking a lighted hearted approach we can connect with more people who would enjoy what we have to offer."

– Spokesperson for Fit4less

Emergency services attend 'small explosion' at former petrol station

Credit: Google Maps

Police have attended a small explosion at a former petrol station in Long Eaton.

Emergency services were called to the site, in Tamworth Road, shortly before 12.30pm today following reports of a small explosion.

One man, thought to be in his 40s and working at the site, suffered burns and has been taken to the Queen’s Medical Centre for treatment.


Police appeal after Derbyshire burglary

Police are appealing for witnesses after a house in Long Eaton was broken into.

Sometime between Sunday, January 3 at 7.45am and Monday, January 4 at 5.25pm a house on Speedway Close was broken into.

Offenders smashed glass in the French doors and then stolen a television, DVDs and a PlayStation 4 with games.

Anyone with information is asked to contact DC Lesley Smith on 101 quoting crime number 590/16.

To report crime anonymously call Crimestoppers on 0800 555 111.

CCTV images released after nightclub attack

Police have released two images of people they want to speak to after a nightclub assault Credit: Derbyshire Police
Police have released two images of people they want to speak to after a nightclub assault Credit: Derbyshire Police

Police have released CCTV pictures of two people they want to speak to after a man was attacked in a Derbyshire nightclub.

The 44-year-old victim was hit on the back of the head, and was then hit again when he fell to the floor at Manhattans in Long Eaton on October 26 at 1.50am.

The offender was white, in his early 30s, of stocky build and with fair hair.

Officers have released two images of men they want to identify. One of the images shows a man inside the club, while two others show two men walking outside. One of the men is wearing a body warmer.

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