West Brom football hero Cyrille Regis officially opened the New Square shopping centre in West Bromwich with a colourful balloon release.
There are plans for a statue of Cyrille in the piazza.
Two thousand jobs are being created at a new retail park in West Bromwich. The one hundred and forty million pound New Square development opens in July.
A third of the positions at the park's supermarket will go to those who have been out of work for more than six months. ITV News Central has been give exclusive access to the site. Kate Fisher reports.