Police have released a photo of the £30,000 Hublot watch stolen from Birmingham City winger, Peter Lovenkrands, outside his Solihull home.
The watch is diamond encrusted.
The men also failed to steal his wedding ring.
Described as white and aged in their late teens to early 20s, the men were wearing hooded tops and had their faces covered.
A Birmingham City football has has his £30,000 watch stolen in Solihull, after being threatened by two men.
Blues winger, Peter Lovenkrands, was targeted by two men as he parked his car outside his Solihull home.
The thieves forced the diamond encrusted Hublot watch off his wrist and unsuccessfully tried to take his wedding ring before running off.
The men are described as white and aged in their late teens or early 20s. They were wearing hooded tops and had their faces covered.
– Andrew O'Keeffe, Detective Sergeant – Solihull Police
The watch that was stolen is very unique and we would ask anyone who is offered a watch of this kind to contact us immediately.
Fortunately the victim was unhurt following the robbery but this was a frightening attack and we are appealing for the public's help to find the offenders.
Former Newcastle forward Peter Lovenkrands has become Lee Clark's first signing as Birmingham City boss.
Lovenkrands said: "Birmingham is a fantastic club, I have no problem being in the championship, it's a tough league, I was there with Newcastle and enjoyed it.
"They (Birmingham) have great fans, I'm looking forward to trying to get some goals for them"
Lovenkrands has joined the Blues on a two year deal.