The Royal British Legion has begun using the new slogan 'Live On', in order to promote the work that they do for remembrance day, and the welfare of families.
As Remembrance Sunday draws closer, people are being encouraged to wear their poppies with pride as a symbol of remembrance.
Margaret Allen told ITV News Central that she attended the special service at the National Memorial Arboretum to lay a poppy in remembrance of her husband who died in the Falklands War.
Tony Matthews, from the Royal British Legion, also said that it is important to remember every man and woman who has given service to the country, not just the armed forces.
For the first time, the National Memorial Arboretum branch of the Royal British Legion is launching a poppy appeal today.
A Field of Remembrance will also be dedicated at a special service this morning, similar to the one near Westminster Abbey.
The Field of Remembrance gives an opportunity for everyone who wishes to plant a poppy cross in remembrance of those who have lost their lives in battle since the First World War.
The event will include contributions from two choirs and music from the wartime years.
East Midlands Trains Poppy Appeal now stands at £16,259.52 , thank you to all who have donated.
Three people have been arrested over the theft of a poppy collection tin from a Holiday Inn.
A 22-year-old woman and two men aged 22 and 25 were arrested on suspicion of theft just after 2pm today.
They are now being questioned in connection with the theft of the donation tin from the hotel in Sandwell.
PC Wendy Wright, from West Bromwich police station, said officers had been "overwhelmed" by the amount of calls following an appeal earlier this week.
Remembrance Sunday is supported by the nation and this theft obviously struck a chord with a lot of people.
I am overwhelmed by the amount of calls I have received from the public offering support in helping us find the thieves.
Brigadier Gerhard Wheeler, who is the army regional commander for the West Midlands, told ITV News Central what he believes the meaning of the poppy is.
He was in Birmingham today as members of the Royal British Legion were joined by the armed forces to launch this year’s Poppy Appeal.
Members of the Royal British Legion have joined military bands in Birmingham’s Victoria Square ahead of this year’s Poppy Appeal throughout the city for Birmingham’s first Poppy Day - part of the charity’s Poppy Appeal 2013.
Hundreds of volunteers have been accompanied by five military bands and will spend the day on commuter buses, collecting at the railway stations and Birmingham Airport, and going into the Queen Elizabeth Hospital to sell poppies and boost support.
The charity is hoping to raise £37 million this year with the appeal running until Monday 11 November. Every poppy sale helps to support the British Armed Forces past and present, and their families, by contributing towards ongoing practical care and support.
West Midlands buses are to become the first company in the region to wear a poppy for Remembrance Day, after teaming up with the Royal British Legion.
Bus operator National Express has put poppies on 750 of its local vehicles and on Birmingham’s own Poppy Day, November 5, will be allowing veterans to sell poppies on-board its services.
It is the first time the bus company has put poppies on so many of its vehicles and allowed veterans to sell poppies on its commuter services.
The Royal British Legion veterans will be able to sell poppies to around one million local bus customers, raising much needed funds as well as the profile of this year’s Remembrance Day, which will be held on Sunday November 10.
Claire Rowcliffe, Midlands Regional Fundraising Manager for The Royal British Legion said: "It is great that National Express West Midlands has chosen to support The Royal British Legion by allowing the sale of poppies on their services and placing poppies on their buses.”
“This will allow our collectors to sell more poppies and make it easier for people to support The Royal British Legion on their way to work."
The countdown to thie year's Poppy Appeal has started today in Kidderminster, raising cash for the families of Armed Forces servicemen and women.
Nick Martin, a fundraiser for the Royal British Legion, told ITV News Central why the Poppy Appeal is important.