West Midlands buses are to become the first company in the region to wear a poppy for Remembrance Day, after teaming up with the Royal British Legion.
Bus operator National Express has put poppies on 750 of its local vehicles and on Birmingham’s own Poppy Day, November 5, will be allowing veterans to sell poppies on-board its services.
It is the first time the bus company has put poppies on so many of its vehicles and allowed veterans to sell poppies on its commuter services.
The Royal British Legion veterans will be able to sell poppies to around one million local bus customers, raising much needed funds as well as the profile of this year’s Remembrance Day, which will be held on Sunday November 10.
Claire Rowcliffe, Midlands Regional Fundraising Manager for The Royal British Legion said: "It is great that National Express West Midlands has chosen to support The Royal British Legion by allowing the sale of poppies on their services and placing poppies on their buses.”
“This will allow our collectors to sell more poppies and make it easier for people to support The Royal British Legion on their way to work."
The countdown to thie year's Poppy Appeal has started today in Kidderminster, raising cash for the families of Armed Forces servicemen and women.
Nick Martin, a fundraiser for the Royal British Legion, told ITV News Central why the Poppy Appeal is important.
It's a week until this year's Royal British Legion poppy appeal officially starts - but today fundraisers at the Severn Valley Railway in Kidderminster began their countdown to launch day.
Volunteers from the Royal British Legion were joined by members of the Church of Jesus Christ of Latter-day Saints to collect donations for poppies in honour of those who have fought for their country.
The target for the Kidderminster branch this year is £35,000. All money raised will go towards supporting the families of Armed Forces servicemen and women.
Services of remembrance have been held across the Midlands.
Thousands attended the events, commemorating servicemen and women who died in two World Wars and in more recent conflicts.
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The chief executive of the National Memorial Arboretum in Alrewas, Staffordshire, has described hosting today's service as an "honour".
“The Remembrance period is of course a particularly busy time for the Arboretum, but this year, with Armistice Day and Remembrance Sunday coinciding, our annual Service of Remembrance had to be on a much larger scale than usual.
“We are honoured to host such an important event and would like to thank everyone who attended, took part in or watched the Service and paid their respects to our fallen Service men and women.”