A Royal occasion is traditionally great news for our region's ceramics firms as sales are once again set to soar as a rather special date approaches.
The baby of the Duke and Duchess of Cambridge is due any day now. And workers are poised to respond to a wave of orders.
A warning that Hannah Stokes' report contains flash photography from the start.
Prince Charles has been in Burslem in Stoke-on-Trent today touring projects he has helped to set up and here's the moment he got to have a go in a go-kart!
Prince Charles isn't very good at Pac-man, according to nine-year-old schoolboy Elliott Hanks.
The Prince of Wales joined Elliott at The Co-Operative Academy in Tunstall this morning for an IT lesson.
Elliott told ITV New Central that 'he showed him the instructions, but he didn't quite get it'.
Prince Charles has been greeted by pupils at The Co-Operative Academy in Stoke-on-Trent, as part of his visit to the city.
The academy moved to its new £23m building in September 2012.
The Prince of Wales is returning to the city to view the progress which is being made by his charities in their efforts to regenerate Stoke-on-Trent.
The Prince of Wales has returned to Stoke-on-Trent to see the progress being made by his charities, in an effort to regenerate the city.
He began his visit in The Co-Operative Academy in Tunstall, where he met graduates, pupils and youth leaders.
The ceramics industry in the Midlands has gone through a tough time over the last two decades, with factory closures, out-sourcing and job losses.
But industry leaders in Stoke on Trent say things are on the up, with more people looking to buy pottery that has been made in the UK.
This morning the torch was carried out of Stoke-on-Trent to continue it's journey. Our Olympic Torch reporter John Willats sent this report.