Thirty more Jessops stores are due to re-open across the country as part of a £4 million investment by tycoon and TV personality Peter Jones.
The Dragons' Den star bought the brand and certain assets after the Leicester-based camera retailer collapsed in January.
Stores have reopened in Birmingham and also in London's Oxford Street today.It was the first high profile retailer to go into administration this year.
It is not yet clear where the stores will be - but the store's new website will go live at midday.
The Black Country Chamber of Commerce says that the key to retail success in the Midlands is innovation.
More than 80,000 people visited Highcross Shopping Centre in Leicester yesterday with consumers queuing from as early as 1am for the Boxing Day sales.
More than 1.5 million shoppers entered the centre in the run up to Christmas with many more expected in the days leading up to the New Year.
Highcross saw a year-on-year sales increase of 3% for December with total sales for the year up 5%.
The shopping centre expects a total of two million shoppers through their doors for the month of December.
Thousands of people eager to take full advantage of the Bullring Boxing Day sales queued from 12.20am this morning in Birmingham.
The line of people waiting for the shops to open stretched from St Martin's Walk and into St Martin's Square.
The Bullring Managers expected 200,000 customers to flock to the shopping centre today where some stores opened at 7am:
The traditional Boxing Day Sales came early today as rival brands tried to get a final boost to their annual takings.
Online sales began as early as lunchtime for Marks and Spencer, with John Lewis beginning at 17:00.
340,000 shoppers are predicted to have visited the Bullring shopping centre.
The General Manager, Tim Walley, said the timing of Christmas this year, which effectively added an extra weekend, should guarantee big takings.
The Highcross Shopping Centre in Leicester city centre has said that yesterday was the busiest day before Christmas in three years, with almost 100,000 people walking through its doors.
On top of its footfall success, the shopping centre is also reporting a three per cent growth in 2012 against the buying trends of 2011 – with menswear, footwear and health & beauty proving to be good sellers.
Jo Tallack – the manager of the Highcross Shopping centre believes consumer confidence is returning following a double dip recession.
Yesterday was one of the busiest Saturdays of the year with 215,000 customers visiting The Bullring shopping centre in Birmingham. 120,000 shoppers are expected today.