Yesterday was one of the busiest Saturdays of the year with 215,000 customers visiting The Bullring shopping centre in Birmingham. 120,000 shoppers are expected today.
Shopping figures for Leicester's Highcross Shopping Centre:
Footfall yesterday was up 5% year-on-year.
Yesterday was the busiest day at the centre in the last few years.
Predictions of around 60,000 shoppers through the doors today.
Like-for-like sales up by 3%.
Top selling items across the centre include menswear, footwear and gifts & cards.
On one of the busiest weekends for shopping this year, ITV Central spoke to Professor John Bryson from Birmingham University and asked him why it's important people spend and shops make money over the next few days.