The Royal Baby, Prince George, has been photographed during two appearances on a tour of New Zealand wearing shoes made in the Midlands.
Since the appearances, the company, based in Oadby in Leicestershire, have been struggling to keep up with global demand.
The Duke and Duchess of Cambridge have decided to call their son HRH Prince George Alexander Louis of Cambridge, Kensington Palace announced.
The Prince of Cambridge emerged from hospital to be seen by the world for the first time wrapped in a blanket made by a firm in Nottingham.
The super-fine merino wool shawl was made by GH Hurt & Sons, which is based in Chilwell.
Gillian Taylor, director of the company, said:
The Prince of Cambridge made his first public appearance wearing a hand finished shawl made by a textiles company in Nottingham.
The merino wool shawl was produced by small family run firm GH Hurt & Son which is based in Chilwell.
The creation is similar to one Prince William had as a baby, which was also made by the same firm.
GH Hurt & Son, which has worked with the Royal family for many years, says it feels 'honoured' that William & Kate chose to unveil their newborn son to the world wearing their shawl.
The company experienced a rush of orders for the super-fine christening shawl following the appearance, which retails at £45.
Aston Villa are hoping this is one of the first outfits to be hung up in the Royal baby's wardrobe.
They have sent a home Villa kit to Prince William, who is a Villa fan, as a gift following the birth of his first son yesterday.
Prince Charles visited Villa in 2001 to open the Trinity Stand and told reporters he was under orders to buy a pair of Villa socks for Prince William.
The Duke of Cambridge is a huge Aston Villa fan and it's hoped his new baby son will follow in his footsteps after the club sent a claret and blue kit to the newborn.
The third in line to the throne, who has not yet been named, arrived at 4.24pm yesterday.
A Royal occasion is traditionally great news for our region's ceramics firms as sales are once again set to soar as a rather special date approaches.
The baby of the Duke and Duchess of Cambridge is due any day now. And workers are poised to respond to a wave of orders.
A warning that Hannah Stokes' report contains flash photography from the start.